November 16, 2011
Here’s my third and final check-in on the numbers behind the Primacy publishing project. They won’t be final, even on the hardcover, and they mercifully avoid returns season after the holidays (at which point this column will have ceased), which, believe me, won’t make things look any better.
These numbers are only a snapshot, intended to demonstrate what some of my efforts have yielded. It takes a lot to get traction with new fiction, more than a couple of months. I’ve informally been tracking some novels that major houses published concurrent with mine, and they appear to be doing comparable numbers, with few exceptions.
The trend for relatively unknown authors, it seems, is that the velocity of print book sales fades away over time, while e-book sales slowly build. There are reasons for this, which I won’t go into now.
Number of days the book has officially been on sale as of this writing: 74
Initial wholesale sales lay-down: 4,749
Total number of hardcovers shipped to date: 6,182
Returns to date: 853
Library sales: 530
Nook e-book sales so far reported: 17
Apple iBook sales: 5
Other e-book sales: 77
Amazon Kindle sales reported so far: 0 (You’re telling me they don’t have that data yet? C’mon! Maybe they really are the Evil Empire.)
Hardcover sales rank on Barnes & Noble (afternoon of 11/15/11): 415,048
Nook sales rank (afternoon of 11/15/11): 137,098
Best Amazon hardcover ranking so far: 34,273
Best Kindle sales ranking so far: 15,467
Print reviews: 4
Known blog mentions: 18
Radio show appearances: 16
New radio scheduled: 2
Odds that I’ll publish my next book exactly this way: 1 in 8
Odds that I’ll publish my next book sort of this way: 1 in 2
Odds that I took my own advice throughout this process: 1 in 3
Number of words I’ve written so far of my next book, PROXIMITY: 50,313
I’ll deal with lesson learned in my penultimate column, which will appear in another two weeks.
Last week: Publishing Primacy — Folio 34: Five Dimensions of Timing
Next week: Publishing Primacy — Folio 36: Perseverance is an Art
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