December 18, 2010
So we’ve found ourselves in possession of this wonderful photograph, taken by Heather D’Augustine:
We think this is a great image to use to promote D. R. Haney’s Subversia, the maiden TNB Book, because, and I’m pretty sure Don Draper mentioned this in his pitch to the folks at London Fog, and even Peggy Olsen would agree, if you can build your ad campaign around either a photo of an infirm dude in a hospital bed or a photo of a woman’s pretty legs, you go with the legs.
The only problem is, we can’t seem to come up with a decent tagline. So we figured, hey, Milo’s limerick contest went pretty well, and everyone digs that cartoon caption contest on the back page of The New Yorker (I actually can’t stand that contest, but whatever)– why don’t we do the same thing?
So here it is: Think of a good tagline for the picture. Post it in the comments section below. Enter as often as you like.
The criteria, naturally, is something that will make a visitor to the site want to click on the slide and buy the book. It doesn’t have to be the funniest or the sexiest or anything other than, simply, terrific ad copy.
The contest closes at the stroke of midnight, PST, on Monday, December 27. The winner receives a signed copy of Subversia, plus a personal note from the author…and the honor of having bested the best minds of the TNB Universe.
Thanks, folks. Now go make Don Draper proud (and Duke happy).