In the world’s most wired country, two out every five people run a personal blog. When a company wants to launch a new product, or the government wants to make an important announcement, these bloggers are wined and dined lest their disapproval sink the venture. Internet addiction is a huge problem, and recently a couple was charged with letting their baby starve to death as they spent their time living in a virtual world. People are driven to suicide by internet rumours and message boards, blogs and chatrooms are awash with the vilest abuse. Korea is a country where people live online.

When I first moved to South Korea I stopped writing. I found the country absolutely uninspiring. My hopes of moving to an exotic paradise and penning the great novel of that location seemed to die when I arrived and found myself amidst an ugly, unfriendly nation.