On Monday, my friend Polly informed me, via Facebook wall post, that Sarah Palin would be co-hosting the Today Show the following morning.

Wanking, as many of you may know, is Brit slang for masturbating – a verb that can also be used as an insult. In our teens, my friend would defend herself against the cruel boys by calling them wankers. “A bastard is tough and manly,” she’d explain, “but a wanker sounds weak.” She had a point. I once called an angry ex a wanker and almost got a sock in the eye.

Truth is, whether we’re wanking or tossing or beating the bishop, none of it sounds pretty. And the technical term is almost as bad. If I didn’t know better I’d assume masturbation was rather a boring activity, like unclogging a drain. How sad, considering the act itself can help us understand our sexual needs and even become more talented, imaginative lovers. Touching ourselves is nurturing – a form of self-love.

But as a term masturbation sucks. Like many long, depersonalized words it has its roots in Latin. Historically, this was the language of posh intellectuals, whereas your everyday Anglo Saxon (bless him) brought us tit, prick, arse etc. As an author of erotic fiction, I steer away from the technical term, favoring the more sensual touched herself. In a discussion, however, I tend to use solo-sex because I believe masturbation is indeed a type of sex; and maybe when we actually view it that way, the pride can’t help but spread.

Of course, the fact that terms like wanker and tosser double as insults speaks to how little our society respects solo-sex. When was the last time you heard someone walk into a bar and brag, “I had sex with myself last night and woah, was it hot!”? Which reminds me, when Woody Allen jokes that masturbation is “sex with someone you love,” the reason it’s funny is because loving ourselves sexually is so often seen as perverse. And yet notice how peaceful a climax can make us feel. Imagine a world where we all took care of our sexual selves – might there be less aggression? But that’s a topic for a later discussion.

Right. So here’s my 10 point, language-driven plan for encouraging folks to love themselves and promote self-pleasure:

1. Come up with sexier verbs for solo-sex. Like russing, perhaps. Heaven knows why that popped into my head: maybe I’m marrying the sibilance of pussy with the animal glory of rutting? “Last night, I was russing, and damn was it good.” That sort of thing. But better.

2. Make female self-touch sound as hot as possible – terms that suggest you have a vagina seem to be rare, which perhaps speaks to our society’s repression.  In Britain, we have jillying. I believe it comes from Jilly Cooper, a famous Brit writer of hot novels.  God love her and all that, but who wants to jilly? Holy heck.

3. Start counting solo-sex as a type of sex. Note: If we all did this, any of those social networking surveys that say, “People who use such-and-such-a-product get more action,” would be scoffed at, and rightly so.

4. Try dropping solo-sex into a conversation in a cool, thoughtful manner. e.g. “Yes, I own a pair of gorgeous leather handcuffs. But sometimes, dammit, I only need the one.”

5. Buy products from sex shops, such as vibrators, lube, body paint, and use them ourselves. I recently went shopping with a group of trusted friends, and it was great fun. There’s something sweet about your pal spotting a certain kind of vibrator and saying, quite thoughtfully, “This wouldn’t work for me, but it would be perfect for you.”

6. Support a great cause that articulates the importance of solo-sex, such as podcasts like In Bed, With Susie Bright or activism sites like Our Porn Ourselves.

7. Foster vivid fantasies in which solo-sex plays a titillating role. In Donna George Storey’s “The Big O” for instance, a woman learns to control her muscles through solo-sex with delicious results. You can find “The Big O” in Orgasmic: Erotica for Women, edited by Rachel Kramer Bussel. If porn is more your thing, check out Violet Blue who is THE expert on sex and the web.

8. If you’re single or have recently come out of a relationship, and someone asks whether you’re sleeping with anyone yet, reply, “Well yes, actually. I’m sleeping with myself and loving every moment.”

9. Question folks when they call us wankers. What exactly are they saying? Most of us are wankers. Aren’t they?

10. Refuse to be silenced about the benefits of solo-sex. For more information, including statistics, check out the recent National Survey of Sex and Behavior from Indiana University.

The photo on the Main Page & Archives Page is by Flickr photographer TheAlieness GiselaGiardino.