June 12, 2018
The last thing on earth I ever thought I’d do was write about fashion.
I equated the industry with the worst of capitalism: defining human beings as consumers, tricking them into thinking they need the “new look” simply to make a profit. I equated the industry with patriarchy and women’s internalized misogyny: the command to dress as the object of the male gaze, the message that you are subhuman, at best, monstrous, at worst, if you don’t comply. Fashion, it seemed, was the perfect vehicle for what Louis Althusser called the interpellation of the subject by an ideological apparatus.
That is, until I read Valerie Wallace’s House of McQueen (Four Way Books 2018).