Please explain what just happened.

I just woke up. I’m in my underwear listening to “The Lady is a Tramp.”  Boxer Briefs. Just in case you’re wondering.


What is your earliest memory?

What comes to mind is my brother’s first day of school. He’s two and a half years older than I am, and I remember holding my grandfather’s hand while we dropped him off. I can see my brother’s face smiling on the blue carpet as we walked away. A few years later, I’d be in the same classroom with the same teacher, Mrs. Webster.


If you weren’t an artist/photographer/rabbit, what other profession would you choose?

I’d be an undercover cop. I’d still get to dress up and be someone else while I used creative ways to solve crimes.


Describe a typical workday.

Procrastinate, procrastinate. Pee. Procrastinate. Make a call. Check my Tumblr. Check my Facebook, get something done off my list.

Sad, but true…I’m working on it. Ha!


Is there a time you wish you’d lied?

Many times when I was younger. I’ve always been handy and I was always being asked to help someone paint, garden, put pictures up, babysit.  I wish I would’ve learned to say no, or that I was washing my hair on Saturday.


What would you say to yourself if you could go back in time and have a conversation with yourself at age thirteen?

Do better in school and stand up for yourself even if it means a black eye.

I got bullied a bit here and there for my red hair. I didn’t want to get hit so I used humor to get around it.


If you could have only one album to get you through a breakup, what would it be?

Stripped, by Christina Aguilera. Epic album to say the least. “Impossible,” featuring Alicia Keys, was my break-up anthem. That album takes you on a ride like a 12-step program. There’s the anger: “Fighter”, “Unappreciated”, “Get Mine, Get Yours.”  Then there’s the sadness of “Impossible” and “Walk Away.”  And in the end, the empowerment of  “Soar” and “Keep on Singin’ My Song.”  Epic!



What are three websites—other than your email—that you check on a daily basis?

Tumblr, Facebook & GaGa Daily. I’m a little Monster. Proud Paws Up!


From what or whom do you derive your greatest inspiration?

What: Fashion magazines, editorials, colors, music.

Whom: Anthony Goicolea, David LaChapelle, Terry Richardson, Annie Leibovitz.



Name three books that have impacted your life.

The Bible! (Just kidding.)

I think the last “book” I read was my camera manual, and that impacted my life.


If you could relive one moment over and over again, what would it be?

I’d be a kid again, riding co-pilot to my grandfather in his Red Ford Bronco II. I miss him.



How are you six degrees from Kevin Bacon?

Okay, so here goes. I’ve met Peaches, who did a duet with Christina Aguilera, who was in  Burlesque with Cher, who was in the Tea with Mussolini co-starring David Agranov who was in X-men: First Class with Kevin Bacon.

I can just hear my best friend: “You cheated because you just wanted to be linked with Cher.” And my response to that is “Don’t judge me.”   LOL!!


What makes you feel most guilty?

Buying something expensive. I wouldn’t say we were poor or that I missed out on anything as a kid, but I do realize that we should value things and not because they’re name brand or expensive. Needless to say, I love a good sale.


How do you incorporate the work of other artists into your own?

It can be anything from the inspiration of a color, or a story, to the framing of a picture.


Please explain the motivation/inspiration behind The Rabbit

The inspiration and motivation behind The Rabbit is an evolving concept. I’ve only been shooting him/them for a little over a year now. Today he’s my brand. I look to him to express myself with full liberation. I hop around and capture feelings and places, turning them into my own.


What is the best advice you’ve ever given to someone else?

“Drop that Zero and get yourself a Hero!” LOL! Not really.

I guess it would be “cheesy” sounding advice but of the truest kind. Believe in yourself, haters are going to hate, you should be your own motivation, spark off the negativity but don’t dwell on it, you can do ANYTHING and go ANYWHERE, you’re the only one in your way.


List your favorite in the following categories:  Comedian, Musician, Author, Actor

Comedian: Dave Chapelle (unapologetic).

Musician: Lady GaGa (artist, true talent, inspirational).

Author: Lewis Carroll (gave us two rabbits to love).

Actor: Julia Roberts (because prostitutes are classy too and deserve a Cinderella’s second chance and you can try to break up your best friend’s wedding and still be fabulous doing it).


If you had complete creative license and an unlimited budget, what would your next project be?

Fame Bunnies! I’d shoot my favorite celebrities in the most exotic locations with the most extravagant masks. No crew, just me, the celebrity and The Rabbit.


What do you want to know?

I would love to know what motivates people. Good and bad.


What would you like your last words to be?

I wrote these last words while in my English Lit class a few years ago:

The Science of ME

Who am I, really? I am the sun for some and the black of night for others. I can be your best friend or I can be your worst enemy. I do not enjoy this, yet I embrace it. I’m like Paris of Troy, blinded by my passion, taking what I want, filled with emotions. Emotions are my batteries.
Day by day I am reeled into different experiences, biting at every line, taking every chance. I’m like a fish. My tough scales shine to show the beauty of me as the sun shines and glances at my fin propelling me to new uncharted depths.

My relationships are photosynthesis, a series of chemical compounds producing growth. The sun is an aid to my existence and the water an aid to my soul.  In love I am at war, war with myself, constantly searching for higher meaning. Sometimes missing what’s ahead. Still blinded by passion, taking possessions, leaving none behind.

Intrigued by death, I relentlessly imagine a life less lived. I yearn for great adventures, passion and mischief. I yearn for self-awareness and peace within. I reflect on my last day and anticipate great things.  I foresee amazing understanding. Like an old willow tree standing still, taking in the wind, allowing creatures to inhabit within. I am a vessel. Growing with the times, remembering the past, I have been a being.

I hope to have made a ripple in the pond or a wave in the ocean. Not taking for granted one drop of rain, I hope to have lived a splendid life. Like a birth is a celebration as will be my death followed by a rainbow reflecting upon a shower.

That is me.  Really!


Please explain what will happen.

The sun will rise in the morning and set in the afternoon, while the Rabbit will continue to hop.

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The Rabbits have become my alter egos and the faces of my internal and external explorations. They are my traveling souvenirs, conceived at home and sometimes on the road, each mask pregnant with the next. Together we are free to be coy, provocative, mischievous, humorous and erotic. Liberation without reservation. The rabbits are awkwardly posing. sometimes suggestively sexual and mysterious, while at other times playful and mischievous. A rabbit/bunny is typically innocent looking and cuddly. Then you have my Rabbits, these personas who play on the ironically innocent looking and cuddly while still being dark, sexy and flirtatious. The rabbit is an exhibitionist. He demands attention and in most cases is staring intensely to grab that attention.

Miami-based photographer ALEXANDER GUERRA travels the globe aside his alter ego The Rabbit, capturing evocative self portraits that settle somewhere between the criminally erotic and a dreamy wonderland of texture and color set among some of the most amazing backdrops on earth.

Fascinated with photography since early childhood, Gurerra's first camera was a gift from his grandmother when he was eight. As a sophomore in high school, Guerra decided to take a black and white 35mm photography class. “My teacher was Mr. Koven," he says, "a fellow ginger with a wicked sarcastic personality. Although, I wasn't a great student in high school, I was still a sponge. I learned how to develop my own film and print my own pictures. What I got the most out of Mr. Koven, was his constant drilling to look at things differently. Lines, shapes, shadows...not having to center everything.”

Guerra  would later use his Canon Rebel 2000 to shoot photos of his aunt. “My aunt has always been a fitness guru and wanted to take some muscle mag style pictures to submit to a magazine. I was 15 when we did this. We woke up really early one morning and headed to the beach. All I had was my eye and my camera...My aunt had a few Brazilian bikinis. The pictures made it to the muscle mag website. That was my first publication.”

The Rabbit was born in June 2010 when Guerra was visiting Paris for the second time.

“Being a fan of fashion editorials and magazines, I knew I couldn't waste the scenery. I wanted to shoot around the city with the sense of a high fashion editorial. A few weeks before the trip I was trying to figure out what I wanted to do. I didn't want to just be standing in front of monuments. One night on Etsy, I was randomly searching items when I came across this brown leather rabbit mask. It was then that I knew that I'd be buying this mask and my pictures would incorporate this rabbit persona.”

From those 16 photographs shot late at night in the golden light of the Champs Elysees, Le Lapin was born. “For the remainder of the trip," Guerra says, "I 'hopped' around with my mask in tow. I left Paris with a split personality."

The Rabbit has since evolved, with Guerra sewing a different, unique rabbit mask for each exotic destination that he visits. So far, The Rabbit has appeared in over ten countries, including Australia, Japan, China, Italy, France, and Germany.

Guerra’s solo show featuring The Rabbit will premier this week during Art Basel in Miami.

Rabbits Run Amok 1409 Lincoln Road, unit 201, Miami Beach, FL 33139  Saturday, December 3rd 6pm-11pm

3 responses to “21 Questions with Alexander Guerra”

  1. tom625 says:

    wollte nur mal loswerden das ich begeistert bin von deinen bildern. die idee mit der hasenmaske ist genial. hoffe du bringst noch reichlich weitere bilder raus an denen man sich begeistern kann.
    schöne grüße


  2. Cesar says:

    Props on your photography. They’re pretty dope. I also really enjoyed what you wrote as your last words. I felt that those words were describing me. haha. Corny? yes. lol but very legit. Good stuff, man. Keep up the greatness! 🙂

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