January 05, 2012
For publishers, authors, and agents, coming up with the perfect book title causes great consternation. In some cases, hundreds of titles are suggested, batted about, and batted down months before a book’s official publication date. The highly volatile selection process often results in finger-pointing, idle threats, lollygagging, and, in some rare cases, irritable bowl syndrome. Sadly, like many of my colleagues in publishing, I’ve experienced this aggravating process firsthand.