For my sixth birthday, my family bought a house. It was 1990, and we Campbells already had the first-generation minivan, the gas grill, and the first kid; all we needed now was a piece of property to call our own. And our custom-built, 2,500-square-foot monstrosity, complete with Asian pear trees in the front and a gigantic deck in the back, officially marked our entry into the lower-upper-middle class. Maybe we weren’t partaking in the “irrational exuberance” of the Wall Street crowd, but to a family that just three years earlier had to forego Happy Meals on our European vacation in order to save money, it seemed like we had reached the suburban Promised Land all the same.

At night, the television confirmed that we were, economically speaking, in the right place. On weeknights, my parents and I would spend an hour watching the news, where segments like “The Fleecing of America” warned us about the dangers of a government with too much money to spend. After that, we’d watch sitcom families like the Tanners, Huxtables, and Taylors face every sort of problem imaginable, except those having to do with real financial insecurity or a lack of living space. On Sunday afternoons, I did my homework while listening to preachers of the prosperity gospel such as Joel Osteen and Joyce Meyers, who told me that God had a lot to offer me instead of the other way around.

But I received the strongest doses of fantasy in school, where I was subjected to the much-maligned “culture of praise.” It must have seemed like a good idea at the time; why not bring into childhood the same sense of well-being that the adult world was enjoying? As far as official recognition went, doing at all seemed to matter at least as much as doing well: I built an impressive collection of trophies, certificates, and glowing report cards, many of which reminded me that “Everyone’s a Winner.”

All this was supposed to boost my adolescent ego, but it only ended up confusing me. Humans are creatures of comparison, after all, which meant that in spite of my awards, I always remembered my actual standing in each event, whether I’d come in fourth place overall in the state geography bee or fifteenth out of twenty at a local chess tournament. I couldn’t really believe that everyone deserved a reward just for existing; instead, I assumed that such a system judged everyone’s personality and worth as a human being according to rules that were inscrutable, if not completely arbitrary.

As a result, I lived in complete fear of judgment from teachers, coaches, and even Mom and Dad, who, I’m sure, must have enjoyed my complete obedience. But I was quickly learning how to be paranoid. Although I didn’t understand how I could fail, I did understand that it would be social death to do so. And so I did everything I could to avoid the shame of failure. I never asked questions in class to avoid the appearance of challenging authority. I did not volunteer for show-and-tell, because I didn’t want to have my objects compared to everyone else’s. I tattled on anyone who had broken the rules even a little bit, and shunned those who had gotten into trouble even once. Like many of my peers, I understood failure not as a necessary and inevitable part of life, but as a cancer of the personality, like ugliness, laziness, or basic stupidity: it struck without warning, took an expert to diagnose, and was almost always a permanent condition. And all this from a system designed to increase our self-esteem!


Fast forward a decade or so, and most of us kids have learned that the culture of success, which saddled Millennials with plenty of psychological baggage, has made us its victim in much more concrete ways.

First of all, our spending habits have not really evolved from the excess of the late nineties. In March 2008, TIME magazine declared that Millennials were poised to be “the next great luxury consumers”: nine out of ten Millennials surveyed agreed with statements like “I love wearing designer clothing, jewelry and watches,” or “I work hard, so I reward myself by splurging.” Apparently, we are also twice as likely as our parents’ generation to want to own a yacht, a private airplane, or luxury sports equipment—and we spend more than twice as much as our parents on underwear, hair and skin care, and fragrances. And to pay for those luxuries, the average Millennial accrues $2,300 in credit card debt by age 18 and $4,400 by age 35. Clearly, those of us who have gone into debt to buy the latest iPhones need to re-learn a thing or two about fiscal responsibility.

Those suburban single-family dwellings in which many of us grew up have also caused a problem or two. By late 2007, the heady cocktail of financial innovations, risky investments, and people spending beyond their means, which had fueled the boom of the ’90s and 2000s, left the United States with a collective hangover in the form of the worst financial disruption since the Great Depression. Another ghost from our past, come back to haunt us.

The fallout has been brutal, and it has happened just when the eldest of the Millennials, myself included, were starting their professional careers. As early as August of 2008, eleven months after the first major bank collapse of the recession (and, in fact, even before most people were calling the economic downturn a recession), business writers warned that the job market made it a “bad time to be young.” A year later, the picture was even worse, and you didn’t have to be an analyst to realize it. Younger Millennials who sought short-term employment for the first time in the summer of ’09 found that both seasonal work and minimum-wage retail or service jobs had all but dried up. Only one-fifth of the class of 2009 had found a job by the time they graduated. And friends of mine who had graduated that year from top-tier law schools like Harvard, Yale, and NYU, were having trouble finding and keeping associate positions. By September of 2009, the number of 16-to-24 year olds without jobs had climbed to 53.4 percent, more than double what it was just three years earlier, and the highest level it has ever reached since the Labor Department started tracking this particular statistic in 1948.

Economists, psychologists, and sociologists alike have started to worry much less about our consumption habits and much more about whether or not Millennials will become a latter-day “Lost Generation.” Historically, people who are lucky enough to begin careers during recessions still tend to earn less over their professional lives than their counterparts who start in more fortunate times—sometimes as much as 10 percent less. Those who instead remain jobless for long periods in their teens and early 20s tend to drink more heavily, become depressed more frequently, and die much sooner than those who start their working life in stabler times. If this trend of prolonged unemployment and career false-starts continues, we will be the first postwar generation to have a standard of living that’s lower than that of our parents.

So the expectation of success with which we grew up, and which gave us all a reputation as self-deluded spoiled brats, has all but disappeared. In the space of two years, we’ve watched the economic security promised us by our parents’ society crumble beneath the weight of mortgage-backed securities and credit-default swaps, and we’ve learned that no amount of self-confidence can insulate us from the brutal realities of the job market. We have, for the first time, had to take seriously the prospect of failure, and we are not taking it well, by any measure.

In fact, our acculturation to the outside world has turned into something of a public spectacle. We’ve been examined and re-examined hundreds of different ways in every media type imaginable, from books to blogs, TV shows to newspaper columns, and always with the puzzled disappointment of frustrated parents. And even though our critics have yet to agree on our sobriquet (to some, we’re the Millennials; to others, Generation Y; to still others, the Me Generation, the Latchkey Generation, the Trophy Kids…the list goes on), they have drawn up a rap sheet that they all seem to agree on.

The charges? We have outsourced our social lives from the real world to the virtual one thanks to Facebook, Twitter, and the myriad other platforms with which we can do online what people used to do in person (chatting, gaming, dating). We demand constant praise from our superiors in the workplace, just as we demanded automatic A’s for effort in the classroom. Many of us still live with our parents – and those who do are called a variety of flattering names that include “kidults,” “boomerang kids,” KIDDERS (Kids In Debt Diligently Eroding Retirement Savings), and YUCKIES (Young Unwitting Costly Kids).

Worse still, so the commenters say, is that we Millennials suffer from generational malaise. We have no real desire to shake up the political status quo and agitate for meaningful social change, except as the political establishment demands. According to New York Times columnist Thomas Friedman, Millennials are “not paying attention” and “so much less radical and politically engaged than they need to be.” New York criminal defense attorney Stephen Greenfield is much more pessimistic (and much pithier); at a Chicago law conference, he said that “Generation Y is entitled, lazy, selfish, tech savvy, and incompetent.” Mark Bauerlein, a professor of English at Emory University, has re-dubbed Millennials “the Dumbest Generation.”

It’s hard to find fault with this evidence: we do seem to be a generation that is self-absorbed and socially and politically maladjusted in unique ways, and we have grown so accustomed to the culture of consumption and success that we cannot realistically think our way out of it. Clearly, we have a complicated relationship with authority, recognition, and praise; we learned to expect constant approval and success, but not to understand why we should deserve it. And now that our world has been turned upside-down, we seem to be striving to piece together some semblance of the emotional bubble in which we were raised.


But is this worthy of all the public hand-wringing? For one thing, the overpowering generalizations about Millennials are a bit unfair. One could just as easily say that the Boomers deserve a generational censure even more. After all, Boomers bought houses they couldn’t afford and ignored the long-term risks of the financial instruments that they sold, Boomer politicians turned a blind eye to the worst corporate excesses, and two Boomer presidents – Bush and Clinton – promoted reckless federal spending, the dismantling of public assistance programs without paying heed to their social costs, and a dangerous scaling-back of government oversight that has led to economic and environmental disasters. Millennials’ failure to launch seems like a venial sin in comparison.

In any case, the narrative of Millennial malaise is not so tidy as it seems. When journalists or commentators talk about Millennials, they never discuss those people under 30 who work in low- or middle-skill jobs like manufacturing, construction, or retail. They are instead mostly interested in that small subset of young people – suburban, middle-class, college-educated, more likely to be white or Asian American than black or Hispanic, and bound for a managerial or professional career – who were supposed to be the next generation of world-beaters but who have amounted to exactly nothing. Thus the resentment (YUCKIES and KIPPERS) and the name-calling (“the Dumbest generation”).

Even more galling must be the fact that those same Millennials who have ended up back on mom and dad’s couch are living reminders of the failure of the Baby Boomer lifestyle. Millennials were, remember, supposed to be made in the Boomers’ self-image: to put career ahead of all other considerations, to aspire to the suburban lifestyle, to value individualism and economic gain above all things. Instead, we have turned out exactly wrong. We crave praise like Gollum craves the One Ring; we have no work ethic; we only know how to spend, spend, spend.

As surveys from the Pew Research Center and the Center for American Progress show, the majority of Millennials also have an entirely different political outlook than their parents do. They are collectivists rather than contrarians; they prefer social and economic justice to complete individual liberty; they trust authority and expertise; they see government as a potential good rather than as a useless parasite. When combined with all of the other seismic shifts that Boomers have had to face in the last twenty years, from demography to technology to fashion, it must seem like the world has turned itself upside-down. And leading the way have been the Millennials, who have resisted or rejected their parents’ goals, values, and very way of life (as well as no small amount of psychological manipulations) to become the anti-Boomers.

But none of this should be all that surprising. The years between adolescence and adulthood are called the “odyssey years” for a reason, and given the set of circumstances that Millennials are living through, no wonder many young Americans are rethinking their curriculum vitae in ways that their parents cannot immediately understand. After all, didn’t the Boomers themselves pull the cultural rug out from under their own parents, forty years ago?

In other words, we’re dealing with variations on a very old theme. In fact, it seems like the only thing different about Kids These Days is that, thanks to statisticians, sociologists, and market researchers, there is much more data to show what’s wrong with them, and why.

To my mind, this is cause for celebration: Millennials, we are not as screwed up as our elders want to believe (and want us to believe), and Boomers, your kids are doing just fine, even if they might not be following exactly in your footsteps. After all, if Millennials’ problems can be solved by public nagging in newspapers and magazines, then they must not be that bad in the first place; if not, then no amount of cynical commentary is going to help, and we need not worry about the inter-generational censures.

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DARRYL CAMPBELL was once called an "elitist young author" by Fox News's John Stossel. He is an assistant editor at The Bygone Bureau, an online travel and culture magazine, and his writing has appeared in The Chronicle of Higher Education, The Christian Science Monitor, and Hyphen Magazine. He can also be found on Twitter.

9 responses to ““Generation Y” Grows Up”

  1. The generation of my parents is the reason Fox News is #1. Ain’t us young folk watching that garbage. We grew up with Anderson Cooper on Channel 1 in middle school. We watch Anderson Cooper 360 on CNN.

  2. Matt says:

    “Even more galling must be the fact that those same Millennials who have ended up back on mom and dad’s couch are living reminders of the failure of the Baby Boomer lifestyle.”

    Amen, good sir!

  3. Zara Potts says:

    Generations are a funny thing. It’s something that I am ridiculously interested in.

    Personally, I feel that all generations go through similar angst. My own generation – Generation X – had many tribulations to get through, especially when we were young and heading out of high school. The eighties gave rise to AIDS, massive unemployment, student loans, high interest rates and inflation, the stock market crash; all kinds of shitty things. I think we are, in fact, the first generation to have a lower standard of living than our parents. Change is the norm for my generation rather than the exception.

    Added to that, were the criticisms of the generations that had come before us – we were ‘slackers’; the ‘ME generation’;’The generation without a conscience’ and we were given a range of other dumb nicknames. Given that we are a much smaller generation than either the Boomers or Gen Y I think we have done exceptionally well as a generation.

    I like the way you describe your growing up as as Gen Y – I have often wondered what the long term effect of ‘the culture of praise’ would be and you have explained it well. There are some major differences in the generations X and Y – I work predominently with Gen Y and they are amazingly self assured and have a ‘I want it now’ attitude that I can’t quite get my head around. I admire their sense of self worth but I sometimes get pissed off at their (seemingly) inability to accept that there are boring but necessary steps to take before you can be the manager or CEO or Prime Minister.

    It’s a fascinating subject.

  4. Yeah, I get a little tired of all of the “kids-these-days” news stories out there. While most of them are right to point out all the change that goes on, it’s absurd that they also see all of it as an unequivocally bad thing. The solution isn’t to go back to the imaginary “good old days” (which probably never existed) but to figure out what the challenges are and where we go from here. It isn’t that under-30s are The Worst Thing In The World; it’s just that they come with their own sets of challenges. Like you said, Zara, change is inevitable, and how people deal with that change — both the Baby Boomer commentariat and Gen Ys themselves — is the true measure of individuals and generations.

  5. Amy says:

    1) I never believe a single complement I receive, especially when I’ve heard the exact same one given to each of my peers.

    2) I enjoy the sport of loathing Boomers.

    3) I look forward to the gross amounts of time I’ll get to spend thinking about both of these things whilst swimming in the pool of unemployment and debt. It’s a party in there.

    4) You’re pretty awesome, and I’d like to give you a star sticker.

  6. D.R. Haney says:

    This is a very well-written essay deserving of being called an essay, which is probably a pompous thing to say, but there it is. I could quibble with the “kids are all right” conclusion, in part because I personally would never have written an essay in defense of my generation, which I hated and, in some ways, still do, and it never made sense to me to root for the Redskins just because I grew up two hours from Washington, DC, if you see what I mean. But, again, good work. You really crossed all your t’s and dotted all your i’s.

  7. Sara Habein says:

    See, here’s one of the (many) problems with labels: I thought Gen Y and Millennials were two different age groups? The cut off line being born somewhere around 1986. Who knows. I was born in 1983 which I think is in the no-man’s land between Gen X and Gen Y. Or maybe not. Because apparently WE ALL NEED TO LABEL THINGS AND FEEL BETTER.

    Sorry for yelling.

    Anyway, yes, about once a decade there is a “kids-these-days” hand-wringing across the media land and then we move on and complain about someone else. It’s sort of like what I was saying to my husband the other day about how when you first hear a bad pop song that gets stuck in your head (ex: “Shake Ya Tailfeather”) and you really, really dislike it. Then you don’t hear it for awhile, and then NEW shit comes out (ex: anything by Kesha), and suddenly, when “Shake Ya Tailfeather” comes on somewhere, it doesn’t seem so bad anymore.

    All of this is a long way of saying I enjoyed reading this.

    As you were.

  8. M.J. Fievre says:

    Thanks for this insightful article, Darryl. Will share with friends.

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