The course actually begins with the words, “Location! Location! Location!”
Since teaching jobs are both hard-to-get and low paying, I’ve decided to think about pursuing a career in commercial real estate brokerage. The two classes you have to pass before you can take the salesperson license exam are “Real Estate Principles” and “Real Estate Practices.” You can take them online through Allied Schools.
The “Principles” class begins with a Welcome page featuring images of golden hills, redwood trees, rocky coastline, and flowers blooming in the desert. What follows is mind-numbing, soul-withering flapdoodle.
You read me right. Flap fucking doodle.
From “Location! Location! Location!” the text continues:
Most of you have seen this phrase in a real estate ad describing the perfect neighborhood. All of you reading this, no matter what city you live in, are experiencing the perfect location. No…we are not referring to your specific street, town or county…we are talking about California. California has everything, and usually it is the best! Whoever said, “Less is more” just never lived in California.
Oh, snap! Take that, hippies! And other 49 states!
Too bad, as my tax returns and spotty resume clearly demonstrate, I’m one of those people who think less is more.
After the introductory chapter, which is basically a commercial for California — diverse climates! varied geography! gargantuan economy! — there are chapters explaining property, estates, ownership, encumbrances, contracts, etc. This material is so soporific it needs to be read in the morning, with coffee and a hard chair. And someone holding that hard chair menacingly over your head, lest you start to nod off.
Though it took me a few weeks, with several breaks for unintentional naps, bathtub soul-searching, and applications to other jobs, I managed to make it through the first class and pass the (open-book) final exam. Now, in “Real Estate Practices,” I seem to have hit the wall.
In this class the authors tell you how to get started in your career. First, they offer this inspirational photo and caption:
[Interactive Feature: Can you find the black person?]
Then, the section “Dress for Success” suggests that the same qualities that made people popular in seventh grade will make you tons of money today:
The image you present helps you build rapport with prospective clients. When connecting with a client, if you remind them of someone they like or mirror their own taste, they are more likely to respond to you positively. When considering how to dress, the best strategy is to mirror the style of your clients.
Got that? Whatever you do, don’t, for the love of God, be yourself. Rather, study your client, and then mimic his/her speech and dress. People don’t think that’s weird at all!
I can understand why head-to-toe denim isn’t recommended, but I’ve been a denim hater since 1986 when I woke up to the fact that my Ton Sur Ton jacket was totally lame. But the floral-print cowboy hat? That’s festive. That lady’s a closer, you can tell. And I’ve got no complaints about the Asian woman. I would totally buy a house from her, or at the very least take a tour and fantasize about impromptu kitchen sex.
(Me: “So… these granite countertops pretty durable?”
Hot, Inappropriately Dressed, Asian Real Estate Salesperson, hoisting self onto counter: “Come over here and find out.”
Boom chicka wah-wah...)
As for the punks in the bottom right corner, get real, Allied. No true punk would sell real estate. Anarchy and escrow don’t mix.
So how should we aspiring real estate salespeople dress?
Ah, yes. I think I’ve seen these people before, hanging out at that bar I always walk past. You know, the one that sucks.
I’ve just about had it with “Real Estate Practices.” Life is hard enough without having to present a completely false exterior to the world. And I’ve always prided myself on my honesty and integrity.
This, according to Allied, is completely wrong:
You must always project a positive, professional attitude regardless of the circumstances. Everyone has good and bad days; however, real estate sales associates have to smile every day, no matter what is going on in their personal lives. The moment you allow your personal feelings to influence how you interact with clients, your undisciplined behavior will suggest an unprofessional sales associate.
They have a point. You won’t close any sales if you spend your time with clients bitching about your sciatica, but that seems like common sense. And that’s what bugs me most about this class. The authors obviously have no faith in their students.
And really, is their advice even good? When you, dear reader, are looking to buy or rent property, do you think, “I must find a broker who dresses impeccably and smiles all the time”?
You know who else smiled all the time?
And this guy is still smiling:
I wonder if my reaction to this course material a sign that I should not pursue a career in real estate. That I’ll fail due to my inability to “project a positive, professional attitude” and wear my shirts tucked into my pants.
But would another job be any better? Am I not just clinging to a childish refusal to accept the world for what it is? Basically, a place where everyone’s a whore of one kind or another, and our discourse is spiraling ever downward into an abyss of stupidity?
Maybe I should quit and become a guidance counselor.