Kurt B. Reighley, Author of United States of Americana, Makes You Want to Make Things
By Litsa DremousisOctober 01, 2010
“As a growing number of discerning young Americans opt out of gambling on fads and fashion, the currency of ‘authenticity’–and the connotations of history and experience that word carries–rises in value. Companies like Red Wing and Pendleton Woolen Mills have survived two world wars and the Great Depression, which speaks volumes about the quality and reliability of their products. There’s also some magical thinking afoot here: we want to believe not only that Carhartt knows what it’s doing after 120 years of of manufacturing work clothes, but also that by wearing their product we connect with some of that accrued wisdom and experience.”–Kurt B. Reighley, United States of Americana: Backyard Chickens, Burlesque Beauties & Handmade Bitters; A Field Guide to the New American Roots Movement, p. 5