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Let’s talk about book reviews on Amazon.com.
I’ve published two novels, both of which have been reviewed around twenty times each on Amazon, and I’ll be the first to admit that most of those reviews were written by people I know. The reason I know this is because I asked them to write the reviews. In some cases I begged. The idea being that perhaps I could somehow influence the purchasing decision of the odd person who happened across one of my novels online.
