October 08, 2012
Social media is here and it’s likely that using it will increase your chances of being read. You don’t have to do it. No one will hold a gun to your head. However, at the very least put your toe in the water and try it before eschewing it.
First, learn what you like in social media. When speaking with other authors we often hear: “I hate Twitter.” “Facebook is stupid.” “I don’t want to blog.” “I don’t have time for this.” Try a different approach. What can you enjoy doing in the world of social media? Who do you want to be online? Who do you want your potential readers to see? How can you craft that person? (For instance, Randy likes giving advice, researching, and being a know-it-all. Voila, her social media persona.