Mike Bushnell has been making Internet literature for years, and in 2007 he appeared as the force behind publishers Jaguar Uprising and Bore Parade. He also created an alter ego in the form of a professional wrestler called “The Industry,” with which he made promo videos wherein he wore his now-signature face paint and business suit as he screamed threats into the camera. Jaguar Uprising was a chapbook press as well as a sort of shock squad that challenged literary and Internet conventions, while Bore Parade specialized in parodies and tributes to the aesthetics of the publisher Bear Parade.