Please explain what just happened.

Electrochemical conditions on a certain planet orbiting a certain star caused certain molecules to organize into more complex systems that were capable of self-sustenance and reproduction. The success of these systems gave rise to new, even more complex systems, and eventually self-contained individuals emerged. The wide variety of local conditions on the planet’s surface promoted a level of cellular specialization, creating groups of individuals with similar characteristics and functional traits. Millions of life species evolved on this small planet, all of them adapting to each other and their surroundings with varying degrees of clumsiness. One of those species developed a form of self-consciousness that caused a disconnection with their surroundings and changed their relationship with other species. They decided to call themselves “humans,” and here we are.

What is your earliest memory?

The smell of our nanny, Emma.

If you weren’t a designer, what other professionwould you choose?

Swiss dairy farmer or carpenter.

What’s a typical work day like for you?

Very typical.

Is there a time you wish you’d lied?

Does now count?

What would you say to yourself if you could go back in time and have a conversation with yourself at age thirteen?

“She doesn’t love you man, let her go.”

Or let me tell you about this idea I’ve got. I call it “Google.”

If you could have only one album to get you through a breakup, what would it be?

Minutemen’s What Makes a Man Start Fires?

What are three websites—other than your email—that you check on a daily basis?





From what or whom do you derive your greatest inspiration?

Music, travel, food, quantum physics, and the need to support my family.

Name a book that changed your life.

Every book I read changes my life to varying degrees.

If you could relive one moment over and over again, what would it be?

I’m sure there is that one great moment in my life that I would love to relive; that moment when the universe made sense, sparks were flying everywhere, a herd of unicorns galloped across the sky, we held hands and everything seemed to click into a perfect state of being,but I don’t remember it.

How are you six degrees from Kevin Bacon?

I’m not sure. Ask Kevin.

What makes you feel most guilty?

The passing of time.

What would you most like to have invented?

Paper clips.

What is the worst piece of advice you’ve ever gotten?

Be sure to wear a tie.

What is the best advice you’ve ever given to someone else?

Date duro ! Spanish that loosely translates to “give yourself hard.”

What do you consider the harshest kind of betrayal?

Bad design.

Do other types of media influence your work and how?

Yes, sometimes I consciously look for things to influence me and/or my creative team for a particular piece of work. This is what we call research. But most of the time the battle is more about not letting things influence my work. I do a lot of editing in my life.

What do you want to know?

Intelligent extra terrestrial beings, Bigfoot, the afterlife, understand M theory, how to be calm, other dimensions, god, restraint, and everything else.


What would you like your last words to be?

“It was nice to meet you all.Let’s do this again sometime soon!”

Please explain what will happen.

That’s not up to me.

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WINSTON PERAZA is a visual artist and graphic designer born in Caracas, Venezuela, with experience in a wide range of design and fine art endeavors. Over a career that spans more than fifteen years and four different countries, Peraza has consistently pushed the limits of creative innovation. As founder of the Loft Design Group (1997), Particle, Inc. (2000), and most recently Cubic (2002), he has won numerous awards in many areas of design and fine art; including interactive design, print media, branding, and environmental design. In addition to his work with Cubic, Peraza has become a visible figure in the creative community through public speaking engagements for professional organizations and universities in the United States and abroad.

9 responses to “21 Questions with Winston Peraza”

  1. Adriana Peraza says:


  2. Sofia Barroso says:

    A very fine artist and a great warm loving person .. you make us proud. Absolutely amazing work.

  3. Lyian Peraza says:

    You are the best!!! en serio que eres el ejemplo de humildad, y buen corazon, pero sobretodo nos ense;as cada dia a ver la vida con otro color.

  4. Richard Cox says:

    Great interview, Winston. You do amazing work.

  5. Abilucha says:

    Damn straight Kevin Bacon is wondering how many degrees he is from you! Que vive el Gran WOP!

  6. Abilucha says:

    P.S. Is being Swiss really a profession?

  7. Adrian barroso says:

    The passing of time! Great answer WOP! See u in a couple of days!

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