21 Questions with Winston Peraza

Please explain what just happened.

Electrochemical conditions on a certain planet orbiting a certain star caused certain molecules to organize into more complex systems that were capable of self-sustenance and reproduction. The success of these systems gave rise to new, even more complex systems, and eventually self-contained individuals emerged. The wide variety of local conditions on the planet’s surface promoted a level of cellular specialization, creating groups of individuals with similar characteristics and functional traits. Millions of life species evolved on this small planet, all of them adapting to each other and their surroundings with varying degrees of clumsiness. One of those species developed a form of self-consciousness that caused a disconnection with their surroundings and changed their relationship with other species. They decided to call themselves “humans,” and here we are.

What is your earliest memory?

The smell of our nanny, Emma.

If you weren’t a designer, what other professionwould you choose?

Swiss dairy farmer or carpenter.

What’s a typical work day like for you?

Very typical.

Is there a time you wish you’d lied?

Does now count?

What would you say to yourself if you could go back in time and have a conversation with yourself at age thirteen?

“She doesn’t love you man, let her go.”

Or let me tell you about this idea I’ve got. I call it “Google.”

If you could have only one album to get you through a breakup, what would it be?

Minutemen’s What Makes a Man Start Fires?

What are three websites—other than your email—that you check on a daily basis?

www.noticias24.com

www.qbn.com

www.cubiccreative.com

www.facebook.com

From what or whom do you derive your greatest inspiration?

Music, travel, food, quantum physics, and the need to support my family.

Name a book that changed your life.

Every book I read changes my life to varying degrees.

If you could relive one moment over and over again, what would it be?

I’m sure there is that one great moment in my life that I would love to relive; that moment when the universe made sense, sparks were flying everywhere, a herd of unicorns galloped across the sky, we held hands and everything seemed to click into a perfect state of being,but I don’t remember it.

How are you six degrees from Kevin Bacon?

I’m not sure. Ask Kevin.

What makes you feel most guilty?

The passing of time.

What would you most like to have invented?

Paper clips.

What is the worst piece of advice you’ve ever gotten?

Be sure to wear a tie.

What is the best advice you’ve ever given to someone else?

Date duro ! Spanish that loosely translates to “give yourself hard.”

What do you consider the harshest kind of betrayal?

Bad design.

Do other types of media influence your work and how?

Yes, sometimes I consciously look for things to influence me and/or my creative team for a particular piece of work. This is what we call research. But most of the time the battle is more about not letting things influence my work. I do a lot of editing in my life.

What do you want to know?

Intelligent extra terrestrial beings, Bigfoot, the afterlife, understand M theory, how to be calm, other dimensions, god, restraint, and everything else.

 

What would you like your last words to be?

“It was nice to meet you all.Let’s do this again sometime soon!”

Please explain what will happen.

That’s not up to me.