Building a global iGaming powerhouse requires more than advanced technology or market scale: it demands strategic foresight, regulatory expertise, and cultural adaptability. These qualities define Uri Poliavich, the entrepreneur behind Soft2Bet’s rapid international success. Through innovation, ethical leadership, and a long-term vision, he has reshaped how modern iGaming platforms operate and engage players worldwide.
Who Is Uri Poliavich?
Born in 1981 in Ukraine, Uri Poliavich grew up during a time of political and economic transformation. At the age of 14, he immigrated to Israel with his family, an experience that shaped his global mindset early on. After completing his military service in the Israel Defense Force, he earned a law degree from Bar-Ilan University.
Rather than following a traditional legal career, Poliavich chose a path where regulation, technology, and business strategy intersect, laying the foundation for his future in the highly regulated iGaming industry.
Career Milestones That Shaped a Global Vision
Uri Poliavich’s professional journey combines legal expertise with deep operational knowledge of online gaming platforms:
- 2007–2010: M&A lawyer at HBW Law, focusing on cross-border transactions
- 2010–2012: VP of Business Development at WK Group, collaborating with Microgaming, Playtech, and BetConstruct
- 2012–2016: Strategic consultant for Playtech in emerging markets
- 2016: Founded Soft2Bet
Each stage added critical insight into compliance, scalability, and platform innovation; key elements that now define Soft2Bet’s competitive edge.
Uri Poliavich’s Leadership at Soft2Bet
Under Poliavich’s guidance, Soft2Bet has evolved into a fully licensed iGaming technology provider operating across 11 regulated jurisdictions. The company delivers turnkey solutions for both B2B and B2C clients, supporting brands such as Betinia, Campobet, Yoyocasino, and Quickcasino.
Key Components of Soft2Bet’s Ecosystem
- Modular, regulation-ready platform architecture
- 12,500+ casino games and 1M+ live sports events
- 220+ payment methods and 20+ supported languages
- Advanced fraud prevention and responsible gaming tools
- 19+ global licenses, including MGA, SGA, and AGCO
- Multicultural team representing over 30 countries
In 2024, Poliavich expanded his impact through Soft2Bet Invest, a $52 million fund supporting startups in AI, behavioral analytics, and gaming technology.
MEGA Platform: Redefining Player Engagement
One of Soft2Bet’s most innovative achievements is the Motivational Engineering Gaming Application (MEGA). Designed to compete with mainstream digital entertainment, MEGA focuses on long-term engagement rather than short-term bonuses.
MEGA Gamification Features
- Avatars and digital collectibles
- Competitive leaderboards
- City-building progression systems
- Deep personalization powered by AI
Proven performance results include:
- 4× increase in player screen time
- 65% growth in Net Gaming Revenue
- 50% higher average deposits
- 45% rise in ARPU
MEGA earned Product Launch of the Year at the 2025 Global Gaming Awards EMEA.
Conclusion: A Modern iGaming Visionary
Uri Poliavich exemplifies values-driven leadership in a rapidly evolving industry. By combining regulatory mastery, technological innovation, and responsible gaming principles, he has positioned Soft2Bet as a benchmark for sustainable growth in iGaming.
